Police have released the name of the man who died in Matata at the weekend on a trail ride.
52-year-old John Lickfold, of Rotorua died at a motocross event on Saturday afternoon.
Police say they were called to an incident around 1.30pm after the man fell off a bike and suffered a cardiac arrest.
St John Ambulance confirmed they attended a medical event shortly after noon.
Burt's Farm Trail Ride was taking place at Mihiha Rd when the incident happened.
Police say the man's death has been referred to the coroner.