Love Scam warning

On a day where many are being struck by Cupid's arrow, Whakatane police is warning us to keep a cool head.

It says a sweeping trend of "Love Scams" have been affecting social media users.

Senior Sergeant Mark Van Der Kley says these scams often involve someone creating a fake or false account and building a relationship with a victim online -- convincing the victim to give money under the pretence it will help them to be together.

He says those in this situation should be careful.

Sam Gardner