Radio 1XX aiming for top prize at NZ Radio Awards

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Radio 1XX is aiming to clean up for its forth consecutive year at tonight's New Zealand Radio Awards.

1XX is one of three stations who have been named as a finalist of Station of the Year (non surveyed market), an award we've won for the past three years.

Managing director Glenn Smith says being named as a finalist is a recognition of the station's excellence, achievement, and commitment to the Eastern Bay community.

He says he has a good feeling about the potential win.

"I can never be too confident because I don't know the outcome, but going by our track record it looks pretty positive."

Glenn says there are many important functions 1XX provides for the community.

"It provides a link between a lot of people throughout the central and Eastern Bay of Plenty, and it communicates to a very wide group without fear or favour.

"That's always been the case - it's always been our desire to reach everybody."

Glenn says we're award-winning for a number of reasons.

"We're unique, we're the only significant commercial radio station in the country that's in business and one of the other important functions is our emphasis on local news.

"It's an important part of our station and our brand."

1xx will go up against fellow Eastern Bay station SunFM along with MoreFM.

The winners will be announced at the awards ceremony which takes place tonight at SkyCity Theatre in Auckland.

Last year 1XX also claimed the coveted Sir Paul Holmes Broadcaster of the Year Award, recognising our response to the Edgecumbe flood crisis in 2017.

Sam Gardner