Emergency services received reports of a two-vehicle crash around 10am, between Hawera Street and Nelson Street.
Hato Hone St John say one person was treated at the scene and transported to Whakatāne Hospital.
The lane heading towards Whakatāne town centre was blocked, and traffic heading towards State Highway 30 was slow-moving.
Police say towing has been arranged for both cars.
Permanent Repairs at the State Highway 35 Waikura Slip Site Get Underway
New School Speed Limits Active in Kawerau as Wider Bay Rollout Begins
Nine Decades of Friendship and Learning for Lyceum Club
Fresh Food, More Rest: Simple Habits to Support Winter Health
