Emergency services received reports of a crash around 12.45pm, involving a pedestrian on St John Street, near the Duke Street intersection.
Hato Hone St John said one patient is being transported to Whakatāne Hospital in a serious condition.
Police said traffic control is being put in place; however, motorists should avoid the area where possible and expect delays.
NZTA urge motorists to follow directions of emergency services.
We’re committed to keeping the Eastern Bay informed with accurate, timely coverage.
Have a news tip or story idea? Email news@1xx.co.nz.
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